A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Virtual reality and mixed reality for second chance tourism

The deterioration of attractions, landmarks, artefacts and destinations is a critical issue facing tourism across the world. The closure of tourism sites and attractions is increasingly more common due to the difficulty and expense of managing preservation with onsite tourism engagement. However, the closure or destruction of tourism sites presents challenges for tourism development. The inability to foster meaningful visitor engagement at sites has implications for the local communities. This paper aims to explore the efficacy of creating tourism experiences in destinations and sites that have succumbed to over-tourism, resultant deterioration and even, destruction. To achieve this objective, the paper introduces the concept of second chance tourism and the role of innovative preservation methods such as virtual and mixed reality. Based on the proposed framework, the collation of data will provide indications on site preservation and impact mitigation via a second chance to reduce pressure on inherently fragile destinations.     

企业动态联盟合作策略选择

企业动态联盟作为一种高度灵活性的网络组织形式，能够对市场变化做出迅速的反应，使企业能够对付更多方面的竞争和挑战。然而，企业选择有效的合作策略是企业动态联盟的关键，应用博弈论的分析方法，引入时间贴现因子这一参数，对企业动态联盟中合作策略选择问题进行探讨。     

虚拟水及其在缓解区域水资源短缺中的应用研究

虚拟水是指生产商品和服务所需要的水资源数量。虚拟水战略是指贫水国家或地区通过贸易的方式从富水国家或地区购买水密集型农产品(粮食)来获得本地区水和粮食的安全。本文在综述前人对虚拟水研究的基础上,计算了2002年甘肃省及不同地区主要农产品虚拟水含量,并对甘肃省加强虚拟水贸易的战略进行了探讨。     

论实业投资与虚拟投资的关系

企业投资按照性态可划分为实业投资和虚拟投资,二者对企业经济发展能够起到“双轨驱动”效应。为了有效发挥实业投资和虚拟投资对提高企业绩效的作用,笔者以实业投资和虚拟投资的内涵为研究的基点,对实业投资与虚拟投资的统一性、背离性关系进行了深入探讨,并提出了协调实业投资与虚拟投资关系的有效措施。     

Price discrimination and efficient matching

This paper considers the problem of a monopoly matchmaker that uses a schedule of entrance fees to sort different types of agents on the two sides of a matching market into exclusive meeting places, where agents randomly form pairwise matches. We make the standard assumption that the match value function exhibits complementarities, so that matching types at equal percentiles maximizes total match value and is efficient. We provide necessary conditions and sufficient conditions for the revenue-maximizing sorting to be efficient. These conditions require the match value function, modified to incorporate the incentive cost of eliciting private type information, to exhibit complementarities in types.JEL Clalssification Numbers C7, D4We thank Jonathan Levin, Tracy Lewis, and the seminar audience at University of California at Los Angeles, University of British Columbia, Duke University, and 2003 Econometric Society North American Summer Meeting for comments and suggestions. We are also grateful for helpful suggestions from the referees and the Editor     

基于生命周期的虚拟企业知识活动分析及其伙伴选择过程研究

随着新经济的到来,知识越来越成为企业快速响应市场机遇和获取竞争优势的最短缺资源.而企业自身知识资源的有限性使企业越来越多地采用虚拟企业的高级形态--知识联盟型虚拟企业来弥补企业知识资源的不足以快速响应变化的市场需求.本文首先对知识联盟型虚拟企业的知识缺口类型进行研究和划分,然后分析并描述虚拟企业生命周期各阶段的知识活动;在此基础之上,探讨虚拟企业组建阶段考虑知识要素的伙伴选择过程;最后,针对不同的知识缺口,提出伙伴选择过程的评价指标体系设计中应考虑的知识性因素.     

基于信息化社会会计假设的反思

随着网络技术的发展与应用,对财务会计提出了挑战,有学者认为,传统的财务会计假设已不再适用。本文认为,信息化只是在一定程度上影响了会计假设,并没有改变会计假设的实质,会计假设在会计理论和会计实务中的地位并未发生实质性的动摇。采用实时报告系统,能够有效解决信息化对会计分期假设和持续经营假设的影响。     

建设行业虚拟团队的构建

虚拟团队是基于现代信息技术。进行跨时间、空间和组织边界的协同工作而形成的群体。这种方、式能促进对人才综合利用、提高工作效率和降低成本，这符合建设行业进步和发展的需要。构建虚拟团队包括硬件建设、清晰的目标、有效的管理和高素质的成员。实践证明，虚拟团队可有效地应用于建设行业。     

Sharing my way to success: A case study on developing entrepreneurial ventures using social capital in an OSS community

While Open Source Software (OSS) communities provide opportunities for knowledge creation, we have a limited understanding of how entrepreneurs leverage OSS communities for their entrepreneurial ventures. Using social capital theory in a mixed methods case study, we compare entrepreneur and non-entrepreneur behaviors to investigate how entrepreneurs build social capital within an OSS community. This study shows that entrepreneurs differentiate themselves from non-entrepreneurs by focusing on cognitive and relational capital building activities, which in return makes it possible for them to leverage their social capital to influence and shape the environment in which they are operating. Our findings suggest that entrepreneurs strategically select which activities within the community to expend their limited resources on (e.g., developing code over participating in email conversations) and build their social capital more through their actions than through their words (e.g., showing their commitment to the community through code commits, bug fixes, and documentation). Given the liabilities of newness and smallness as well as other challenges faced by entrepreneurs, applying an open innovation strategy in OSS communities could be one approach where entrepreneurs, by developing and freely revealing their intellectual property to the community, share their way to success via OSS-infused entrepreneurial business ventures.